Pets have been human partners for tens of thousands of years, and their companions are a source of human happiness and healthy life. In the past five years, the pet market in China has maintained an average growth rate of about 30%. As of the end of 2016, the number of registered pets has reached 100 million, and the pet market consumption is about 122 billion yuan. It is predicted that by 2021, with the continuous increase in the penetration rate of pet breeding, the capacity of China's pet market is expected to double, with a compound growth rate of 16.6%, and the urban pet breeding rate will be even higher.
Pet food is a food specially provided for pets, which is between human food and traditional livestock and poultry feed. Its function is to provide the most basic nutrition guarantee for life, growth and health of various pets. It has comprehensive nutrition , High digestion and absorption rate, scientific formula, convenient feeding and can prevent certain diseases.
In China, due to changes in the family structure, the aging trend has deepened, the people's income level has improved, the consumption structure has improved, the number of pets kept by residents has grown rapidly, and the demand for pet food has also increased significantly. The pet food industry has become a fast-growing industry in the Chinese consumer goods market one. As of the end of 2015, the size of China's pet food market reached 35 billion yuan, a year-on-year increase of 41.2%. It is expected that in the next few years, the scale of China's pet food market will still maintain a compound growth rate of about 30%. By 2020, the market size may reach 120 billion yuan, becoming the third largest pet food market in the world.
This growth trend is also evident in the labels and packaging related to pet food. Many companies say that manufacturers are willing to invest more in label design because they know that labels represent the image of a brand and are one of the most effective marketing tools.