E-commerce channels have become an increasingly important channel for pet food sales: fast and convenient and a variety of sources are the main reasons why consumers choose online purchase channels. China is the most developed country in the world for e-commerce. E-commerce has been the fastest growing channel in recent years. The layout of major companies in e-commerce is worth paying attention to.

According to Ali (Tmall + Taobao) sales data tracked by China National Securities, the sales of dog staple food, cat staple food, dog snacks, cat snacks, and cat and dog health products on Ali's entire network in 2018 were 3.942 billion yuan and 2.774 billion yuan, respectively. , 977 million yuan, 1.125 billion yuan and 1.209 billion yuan. Staple food is still the main category for online sales, but sales of snacks and health products are also growing rapidly.

In Ali's pet snacks and health products sales, domestic brands have a greater say. In 2018, Maifudi's Ali sales in the dog snack and cat snack markets were 112 million yuan and 85 million yuan, with market share of 11.5% and 7.51%, respectively. Ali's pet health products, which is owned by Shanghai Chongxing Pets, has sales of 192 million yuan, with a market share of 15.84%.