From pet food and pet supplies to pet medical treatment and pet travel, the "big cake" in China's pet industry has gradually taken shape. According to the survey data of the China Commercial Industry Research Institute, in the pet industry market structure in China, pet food, medical care, sales, and peripheral products account for 33.5%, 22.9%, 12.5%, and 15.9%, of which the largest proportion In the food and medical business, foreign-funded enterprises account for the vast majority of the market.

Pet food is a big part of monthly pet consumption. According to the "White Paper" data, in 2018, cats and dogs consumed 5016 yuan per year, an increase of 15% over 2017. The monthly consumption of staple food for cats and dogs is around 350 yuan, and the average monthly snack for cats and dogs is nearly 180 yuan. Research released by Tianfeng Securities shows that as the post-80s and post-90s pet population structure gradually became the main body, consumer demand changed accordingly. The Buddhist sacred pets were upgraded to scientific pets, and the delicious food was upgraded to eat well. The pets were integrated into the family and upgraded. Involve pets in society. Foods built around pet health have great potential for consumption.