5. Functional Grain

In terms of the function of pet food, the demand for some segmented functions has begun to increase. For example, the sales of sterilized care functional food from 2016 to 2018 increased by 229% compared with 2016, and the special functional food during pregnancy increased by 86% from 2016.

Among them, after the Guanneng brand represented by functional food entered the Tmall platform, the online sales scale in 2016-2018 showed explosive growth.

6. Small dog food

According to the percentage of sales of different dog types in 2018 and the year-on-year growth rate, the consumption of small dogs accounted for the highest proportion, reflecting the pet owners' preference for small dogs. Far ahead of other dog-type pet food.

7. Small package

In the past two years, the small packaging market has gradually emerged. At the end of May 2018, Marx's brand Xibao launched a small package of cat snacks with a single package size of 16g and 48g. For the reasonable control of feeding consumption for kittens and adult cats, the sales increased by more than 400% in the three months after the launch.